Hubspot

JANUARY 18, 2018

Instead, they understand the challenge from all angles. First, we assembled the ideal cross-functional team for the project, which included a UX designer, a UX writer, a product manager, a marketing manager, and an engineer. Ultimately, this resulted in double-digit growth exceeding our quarterly goal.

UX 78

UX Strategize Angle User Experience 78

ConversionXL

JUNE 19, 2019

Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. User motivation/goals: Segments tell us just who we’re talking to. Different segments have different motivations and different goals. Create an angle.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., They’re a bit hard to explain without actually seeing one in action, but they essentially let you interactively explore data from different angles by placing different variables in columns/rows and analyzing averages, standard deviation, sums, etc.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MAY 14, 2014

We have some number of HiPPOs here that prescribe to the belief that web design and UX is something that just anyone off the streets can figure out case-by-case with a little googling – my fear is that they do or will feel the same about conversion optimization.” So he’s not going to be motivated to do anything about it.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

APRIL 6, 2016

6 Factors that can increase motivation and action: Seeking Pleasure. 6 Factors that can decrease motivation and action: Time. Gravity (customer’s initial motivation). Angle (motivation you provide – both conscious and non-conscious). Motivation = Emotion. Avoiding Pain. Seeking Hope. Non-routine.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., They’re a bit hard to explain without actually seeing one in action, but they essentially let you interactively explore data from different angles by placing different variables in columns/rows and analyzing averages, standard deviation, sums, etc.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Search Engine Land

JULY 11, 2023

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. It’s typically not something that many ecommerce retailers think about.

Campaign 73

Campaign Price Retail Angle 73