SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users.

Electricity 65

Electricity Education Start-ups Trust 65

Spiro Technologies

APRIL 21, 2023

And rail has a significant tailwind behind it because of the sustainability angle. And what the idea was, we need to create this education and this format so that if you’re new to rail, you don’t have to rely on, uh, speaking with that person who’s been doing rail for 15, 20 years. I know rail is a very niche topic.

Transportation 52

Transportation Manufacturing Territory Education 52

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. I worked with a company that manufactured moisture-resistant flooring adhesive.

Niche 133

Niche B2B Manufacturing Education 133