Adaptive Business Services

MARCH 9, 2022

It took me a long time to find my niche, but I’ll let you in on a little secret. Custom electric signs … winner winner, chicken dinner! I excel at educating my customers. For me, electric signs checked all of the boxes. They found their niche. Not my niche. I began in retail and then moved to B2B in 1977.

Niche 71

Niche Electricity Retail B2C 71

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. I worked with a company that manufactured moisture-resistant flooring adhesive.

Niche 133

Niche B2B Manufacturing Education 133

Spiro Technologies

APRIL 21, 2023

And what the idea was, we need to create this education and this format so that if you’re new to rail, you don’t have to rely on, uh, speaking with that person who’s been doing rail for 15, 20 years. I know rail is a very niche topic. We have newsletters that go out over three times a week. Martin Lew: Absolutely.

Transportation 52

Transportation Manufacturing Territory Education 52

Martech

OCTOBER 17, 2023

We want influencers who might not frequent glitzy award shows but have carved a niche and command genuine, rapt attention. It’s the classic word-of-mouth charm but with an electric, digital spin. Dialing into niche frequencies Do you know who loves generic content? But micro or nano influencers often offer niches.

B2B 113

B2B Niche Contract Campaign 113

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users.

Electricity 62

Electricity Education Start-ups Trust 62

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. Gas and electricity might seem tricky to be creative about, on the surface.

Campaign 71

Campaign B2B B2C Promote 71

Hubspot

JUNE 26, 2012

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. 4) Higher Education. Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts.

Hospitality 74

Hospitality Manufacturing Healthcare Niche 74