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Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

As a result, I’m an electrical engineer by degree. It’s a huge issue for manufacturers and the education system. Mike Nager: Yes, there could be a whole bunch of different angles. Now, I know part of your work is also focused on not just awareness, but training and education of younger people to get them into manufacturing.

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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. It’s about matching the topics that we’re covering from an editorial angle to the right people.”.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. The new sales model is something that I have always done … educate your customer! EMCs are a HUGE opportunity for customer education that will set you apart! Sell advertising.

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15 Inspiring Examples of Small Business Branding

Hubspot

There is still that stigma, even though many craft brewers before us have done such a great job in educating the consumer, we want to do our bit too," co-founder Rui Esteves said. "We 9) Bombay Electric. We wanted to create a can that you hesitate to throw away after you’ve had the beer. Image via Studio MPLS.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. We call this movement-first content : articles designed to inspire and build credibility, instead of educate and target keywords.

Niche 133
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Episode 22: How Commtrex is Helping Modernize the Rail and Freight Industries

Spiro Technologies

And rail has a significant tailwind behind it because of the sustainability angle. And what the idea was, we need to create this education and this format so that if you’re new to rail, you don’t have to rely on, uh, speaking with that person who’s been doing rail for 15, 20 years. Martin Lew: Yeah, absolutely.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

With electricity, a lot of African nations never had legacy electrical grids. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users. ” It helped us gain credibility without necessarily needing to educate the market because it was an existing thing.