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What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

ConversionXL

Even something as unremarkable as an electric toothbrush becomes more appealing if the site that sells it actually tries to more persuasive. As your eye travels to the key areas of the page, it’s exposed to the additional information, such as: Detailed copy is below the review area. Available in multiple colors. Smartphone sized?

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PODCAST 145: Lessons Learned From Winning by Design with Jacco van der Kooij

Sales Hacker

He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. Perform the same action, get the same result. Do the same thing, get the same result. And as a result, I could say, “Oh my gosh, you didn’t have this and that box. Sam Jacobs : Did you always want to be in sales?