Remove Angle Remove Engineering Remove Niche Remove User Experience
article thumbnail

Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine.

article thumbnail

How to manage and optimize local listings for SEO

Search Engine Land

typically displayed on directory websites and search engine results. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

Sports 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

article thumbnail

You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

We can look at our campaigns from different angles and develop innovative ways to improve them. Experimenting is not enough. What’s more important is to learn why an experiment was successful. We knew the biggest challenge was their user experience. When marketers become curious, they would ask more questions.

article thumbnail

What Exactly Does Google Consider High Quality Marketing Content?

Hubspot

The site covers technical and user experience tips before delving into content quality, with a clear caveat that the guidelines aren’t intended to be comprehensive. Invest significant time and resources into differentiating within your niche, and providing value. Are These Quality Guidelines Enough?

Angle 78
article thumbnail

Effective Guide: How to Find Ecommerce Leads Successfully

Lead Fuze

The Power of SEO and Lead Magnets To increase visibility among online shoppers search engine optimization (SEO) should be part & parcel every ecommerce site’s growth plan. Crisply shot images from multiple angles help visualize usage scenarios while customer reviews offer social proof about quality assurance.

article thumbnail

HubSpot's Blog Team on How to Be a Better Blogger

Hubspot

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. Best of all, it helps the user experience. Err on the side of over-explaining.