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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot

No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Know your prospects intrinsic motivation. Keenan advises that every salesperson should know their prospects intrinsic motivation(s).

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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do.

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AI-generated content: The dangers of overreliance

Search Engine Land

Many businesses or individuals feel like they need to chase trends because “everyone is doing it,” which is intrinsically comparative: you want, if not to be better than everyone else, at least be the same. It’s simply a regurgitation of known facts and standard recommendations, likely with no perspective or angle.

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10 Ways to Give Your Success to Others: How Sales Professionals Can Give Back

Sales Hacker

I’ve always been intrinsically motivated by helping others. As with all things in my career, I’ve always looked at goals with the angle of, “How do we get there faster and in a bigger way than I have before? I’ll explain how — then dive into the 10 ways sales pros can give back.

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Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

Up next: Lisa Pierpont''s unique angle on telling a story by telling many others'' stories. Katie Rae''s Pushing Startup Communities to the Next Level envisions a future where women are included as an intrinsic, core part of healthy startup communities. 8) Share memorable human interest -- the story beneath the story.

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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

Most people don’t have the patience to absorb their minds in the fine points and minutiae that are intrinsically part of their work. As Joel Klettke put it , “there can be no egos in CRO – anything can change, and you can’t get married to one element or angle, because it could be the wrong one.”.