ConversionXL

JUNE 30, 2021

It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. It’s backed up by the company’s in-house manufacturing process and a website that breaks down exactly where and how jeans are made. It also shows that not every USP has to be a headline. Premium fabrics.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Spiro Technologies

APRIL 21, 2023

And rail has a significant tailwind behind it because of the sustainability angle. So if I’m a ball bearing manufacturer and, and we have customers in the ball bearing business, I don’t mean that like, in a funny way, it’s just something that’s super important. I know rail is a very niche topic.

Transportation 52

Transportation Manufacturing Territory Education 52

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Mumsnet is also a highly active community if you’re in the baby and parenting type niche.

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

DECEMBER 3, 2018

I worked with a company that manufactured moisture-resistant flooring adhesive. Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations.

Niche 133

Niche B2B Manufacturing Education 133