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13 essential SEO skills you need to succeed

Search Engine Land

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” 11.

UX 124
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How to Make a Timeline Graphic in Google Docs, Word, Excel, Google Sheets, and PowerPoint

Hubspot

One of the most compelling uses for this functional format? This format offers simplicity of form and function — elements are easy to read and identify, and the “flow” of time is simple to spot. If you see more than one, it’s at an angle. Timeline graphics. Description. Then, draw a line across the screen. Enter your text.

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How to Build Robust User Personas in Under a Month

ConversionXL

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. As Dr. David Travis put it : Dr. David Travis: “Marketing teams created versions of personas to represent market segments. There are many ways to do this in R, most commonly the out-the-box factanal() function.

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How to Build Robust User Personas in Under a Month

ConversionXL

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. As Dr. David Travis put it : Dr. David Travis: “Marketing teams created versions of personas to represent market segments. Believing your personas to be perfectly representative of reality, or that they never change.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 72
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Some might see the added functionality as a “must-have,” while others may see it as a “nice to have.” Why should they buy vs. build?

GTM 86
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What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

ConversionXL

Customize this shoe” is clearly under the Add to Cart button… …which also has sizing, quantity & a “save for later” functionality surrounding it. Same goes for Zoom functionality too. Which would you trust more: Knowing that your Macbook can fit in a padded laptop compartment that is 16” x 13.5”

Product 98