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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). You don’t buy an electric screwdriver to drive nails, do you? Cutting down costs on marketing and advertising. In some cases, each of these tactics may work.

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Watching B2B TV: Thursday’s Daily Brief

Martech

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Terminus also promises high production value with a trailer for their upcoming lineup (also launching next month), which will include a regular series hosted by Terminus co-founder Sangram Vajre. Read more here. Read more here.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

London, New York, Philadelphia, and Kansas City are just a few of the many cities who have appointed Chief Technology Officers to pursue smart city technology. Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. All this technology is closer than you think.