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Walmart launches Roblox metaverse experiences

Martech

Electric Island DJ experience at Walmart Land on Roblox. This is an opportunity to show up where consumers 17 to 24 actively are and represent our brand and get them to think about Walmart differently,” said Breton. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

Launch 118
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From Print to Digital: The History of Content Marketing

Lead Fuze

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. Traditionally, sales representatives pause their work to complete replacement part orders by phone.

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Why we care about AR and VR: A guide for marketers

Martech

Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. Apple’s ARKit was introduced back in June 2017, along with the launch of iOS 11. These two innovations represent an almost unprecedented customer experience.

Sports 140
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9 B2B Instagram Marketing Strategies (w/ Examples)

ConversionXL

The fact that Instagram represents a counter-intuitive approach is part of its value. Like most massive (read: faceless) B2B companies, General Electric sees Instagram as a way to build some goodwill toward the brand, so the company uses its IGTV channel to introduce its employees and take followers behind the scenes. Image source ).

B2B 113
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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Anum is the co-founder of Acciyo , co-authored the book, Twitter for Dummies , and represents Rough Draft Venture’s presence at MIT Sloan. Claire Suellentrop @ClaireSuellen. Ginny Mineo @Ginnymineo. Anum Hussain @Anum.

Growth 78
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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). You don’t buy an electric screwdriver to drive nails, do you? Launch additional activities as needed, such as webinars, podcasts, etc.

Process 111