Walmart launches Roblox metaverse experiences
Martech
SEPTEMBER 26, 2022
Electric Island DJ experience at Walmart Land on Roblox. This is an opportunity to show up where consumers 17 to 24 actively are and represent our brand and get them to think about Walmart differently,” said Breton. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”
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