ConversionXL

JUNE 2, 2022

Fullfunnel’s Andrei Zinkevich says on follow-ups: “Running an ABM campaign without an activation play is like folding on a royal flush: You’re leaving a lot of money on the table.”. ABM campaigns are only as strong as a company’s support for the departments involved. iRidium invited top tier accounts to product demos.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Search Engine Land

JANUARY 29, 2023

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Facebook Will Launch Graph Search For Mobile “Pretty Soon” 2014: It had been over a year since Graph Search launched.

Real Estate 90

Real Estate Electricity CTR Launch 90

Lead Fuze

DECEMBER 15, 2023

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

Electricity 52

Electricity Promote Engineering Entertainment 52

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

ConversionXL

MARCH 11, 2020

The fact that Instagram represents a counter-intuitive approach is part of its value. Kick off an influencer campaign. If you’re among the other 89%, you can start small with a referral marketing campaign to turn loyal customers into brand advocates (i.e. The campaign increased their follower growth rate by 404%.

B2B 113

B2B Education Promote Referrals 113

Hubspot

MARCH 27, 2018

Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Anum is the co-founder of Acciyo , co-authored the book, Twitter for Dummies , and represents Rough Draft Venture’s presence at MIT Sloan. Claire Suellentrop @ClaireSuellen. Ginny Mineo @Ginnymineo. Anum Hussain @Anum.

Growth 78

Growth Consult Electricity Networking 78

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). You don’t buy an electric screwdriver to drive nails, do you? Launch additional activities as needed, such as webinars, podcasts, etc.

Process 90

Process Customers Appointment Pharmaceutical 90