Lead Fuze

DECEMBER 15, 2023

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

Electricity 52

Electricity Promote Engineering Entertainment 52

Search Engine Land

JANUARY 29, 2023

What advertisers are saying about Discovery campaigns 2020: Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta. Now your Google text ads can show on YouTube search results, too 2019: Google began incorporating YouTube into its Search Partners network.

Real Estate 88

Real Estate Electricity CTR Launch 88

ConversionXL

JUNE 2, 2022

How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. Results from SE’s ABM efforts.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

ConversionXL

MARCH 11, 2020

The fact that Instagram represents a counter-intuitive approach is part of its value. Like most massive (read: faceless) B2B companies, General Electric sees Instagram as a way to build some goodwill toward the brand, so the company uses its IGTV channel to introduce its employees and take followers behind the scenes. Image source ).

B2B 113

B2B Education Promote Referrals 113

Hubspot

MARCH 27, 2018

We hope this inspires you to recognize more women in your influencer posts, and expand your social networks beyond the expected sphere of male founders. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She’s also the Board Director for The Capital Network. Anum Hussain @Anum.

Growth 78

Growth Consult Electricity Networking 78

ConversionXL

NOVEMBER 10, 2013

If I ask what color represents “boy” you think “blue”, girl = pink, car = sedan, bird = robin, etc. weeks after the launch: The redesign itself, while pretty, isn’t doing anything groundbreaking. Basically, your retina converts visual information from the real world into electrical impulses.

E-commerce 134

E-commerce Electricity Retail Price 134

SaaStr

JULY 8, 2020

And we started to represent major consumer technology brands and then software brands. I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. A lot of that came from our own network. The Bay is such a magnet town and the Bay does have such electricity around tech. I’m interested.

Non-Profits 83

Non-Profits Teamwork Start-ups Engineering 83