Martech

SEPTEMBER 26, 2022

“It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We Electric Island DJ experience at Walmart Land on Roblox. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

Launch 97

Launch Electricity Strategic partnership Gaming 97

Lead Fuze

DECEMBER 15, 2023

The Hartford Steam Boiler Inspection Example To illustrate how companies leveraged quality informational materials long before the term “content marketing” existed, consider The Locomotive launched by Hartford Steam Boiler Inspection Company in 1867, which happens to be America’s oldest continuously published company magazine.

Electricity 52

Electricity Promote Engineering Entertainment 52

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. Traditionally, sales representatives pause their work to complete replacement part orders by phone.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. You don’t buy an electric screwdriver to drive nails, do you?

Process 90

Process Customers Appointment Pharmaceutical 90

SaaStr

JULY 8, 2020

And we started to represent major consumer technology brands and then software brands. I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. The Bay is such a magnet town and the Bay does have such electricity around tech. That eventually led me to building products. And it came back to me.

Non-Profits 81

Non-Profits Teamwork Start-ups Engineering 81

Hubspot

SEPTEMBER 27, 2018

Cities are cleaner and more efficient, you’re saving money on your electric bill, and you never run out of household essentials. The greatest thing IoT will change for consumers is their experience with customer service representatives. In 2013, Disney launched one of the most impressive IoT use cases with their MyMagicPlus Program.

Transportation 76

Transportation Manufacturing Hospitality Healthcare 76