Lead Fuze

DECEMBER 15, 2023

The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes. As marketers embraced technology like search engines and social media platforms, strategies had to evolve accordingly.

Electricity 52

Electricity Promote Engineering Entertainment 52

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

Sports 131

Sports Construction Gaming Transportation 131

ConversionXL

JUNE 2, 2022

How uniting reporting increased revenue from target accounts by 21% for Schneider Electric. Schneider Electric (SE) had several ABM campaigns spread across multiple siloed channels. From this, they built target account lists representing different stages of the buyer’s journey. Results from SE’s ABM efforts.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. Traditionally, sales representatives pause their work to complete replacement part orders by phone.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

MARCH 27, 2018

Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She was also a Senior Policy Advisor for the White House Office of Science and Technology Policy.

Growth 78

Growth Consult Electricity Networking 78

SaaStr

JULY 8, 2020

And we started to represent major consumer technology brands and then software brands. I built a parking app, Curb Karma, which we launched at TechCrunch Disrupt back in 2012. The Bay is such a magnet town and the Bay does have such electricity around tech. That eventually led me to building products.

Non-Profits 78

Non-Profits Teamwork Start-ups Engineering 78

Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Good guy detection technology can’t keep up with bad guy technology,” Fou said. The reason? Keyword blocking. Read more here.

B2B 111

B2B Electricity Retail B2C 111