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3 Steps You Can Take for Sustainable IT

Salesforce

IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. Before we dig into that, it’s important to understand the ways IT and technology contribute to our changing climate. This may not sound like much, but it is equal to the total carbon emitted by the U.K.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? The product innovations are only beginning. Let’s look at one model company you can learn from.

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7 Behaviors That Reveal Our Obsession With Technology

Hubspot

hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Either way, technology has an undeniable hold on the way we act, think, and respond to things. 7 Behaviors We've Picked Up Thanks to Technology. 7 Behaviors We've Picked Up Thanks to Technology.

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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Public’s Lifecycle Marketing team drove the search for a technology that could surface relevant content to their app users in real time. A personalized customer engagement approach. Public Town Hall with ARK CEO Cathie Wood.

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This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. Ah, Google FIber!

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From Print to Digital: The History of Content Marketing

Lead Fuze

The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes. As marketers embraced technology like search engines and social media platforms, strategies had to evolve accordingly.

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This day in search marketing history: February 25

Search Engine Land

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Losing Google? ” 240 chose “Don’t show a page at all.” from accessing YouTube.

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