How Public.com used personalized cross-channel engagement to double attendance at live events
Martech
FEBRUARY 16, 2022
In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Public’s Lifecycle Marketing team drove the search for a technology that could surface relevant content to their app users in real time. A personalized customer engagement approach. Public Town Hall with ARK CEO Cathie Wood.
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