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How Public.com used personalized cross-channel engagement to double attendance at live events

Martech

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Public’s Lifecycle Marketing team drove the search for a technology that could surface relevant content to their app users in real time. A personalized customer engagement approach. Public Town Hall with ARK CEO Cathie Wood.

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. A replacement part is a high-margin purchase that also has a huge support angle. The result?

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Make it. Move it. Sell it. — Episode #7

Spiro Technologies

Jordan Nollman: Kind of middle of the road, I think mainly because if you get too old, they’re just not into technology. And even though it’s pretty simple technology, it may be too much, but yeah, I’d probably say it’s somewhere between the thirties and forties, something like that. Adam Honig: Cool.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Google is continuing to invest in cloud technology to find growth opportunities. Here is a direct example of the query “pros and cons of electric cars.”

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

On the other hand, it’s booming population wise, economically, and technologically. With electricity, a lot of African nations never had legacy electrical grids. So you can see how technology’s starting to play a very important role in development of Africa. So on the one hand, Africa’s kind of a mess.

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SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

I studied electrical engineering. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. And they haven’t launched a product yet. It takes on more significance.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. Takeaway for Marketers.

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