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E-E-A-T: Making experience and expertise your content advantage

Search Engine Land

.” Demonstrate your expertise The level of expertise leveraged in your content can help Google to understand the quality, making it an important consideration, Fach said: “In August 2022, Google launched its first helpful content update and asked, does your content clearly demonstrate firsthand expertise in a depth of knowledge?

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? The airplane.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. Google is continuing to invest in cloud technology to find growth opportunities. CEST (User A).

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

On the other hand, it’s booming population wise, economically, and technologically. With electricity, a lot of African nations never had legacy electrical grids. So you can see how technology’s starting to play a very important role in development of Africa. So on the one hand, Africa’s kind of a mess.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

million visits to the campaign site, as well as 27 million views of the launch video. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. 6) Communicator Awards. Source: Campaign.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. There are very few companies within software and technology braving the uncharted territory that is Pinterest, but the ones that are?