Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. It also means bringing in experienced leadership who can help us continue leveling up.

GTM 59

GTM Appointment Strategize Sales 59

SalesLoft

JANUARY 30, 2017

Salesloft is proud to announce the appointment of Fred Fried as Vice President of Enterprise Sales. Fried joins the executive management team in the company’s San Francisco office and brings over 20 years of experience and passion for hiring, building, and scaling sales teams to an already fast-growing Salesloft.

Territory 52

Territory Drivers/motivators Appointment Sales 52

Sales Hacker

SEPTEMBER 16, 2019

For example, if you’re an early-stage startup and a first-time founder, it’s unlikely you’ll have a dedicated person finding and qualifying leads with a well-defined go-to-market strategy. It might be tempting to bring in a heavy hitter from a blue-chip brand because of their experience, but that could be a bad decision.

Outside Sales 81

Outside Sales Inside sales Profit margin Sales 81

Sales Hacker

DECEMBER 8, 2020

Having founded his first company at age 15, Luke Rogers, now VP: sales at Instabase, is determined to turn the world of technology upside down in more ways than one, a passionate believer that experiences is the least important quality when building an elite go-to-market team. And they were scaling out the operation.

Sales 99

Sales E-commerce Technology Technology 99

The Lost Book of Sales

JULY 12, 2021

Draw from anyone in the company who would like to submit scenarios, but go out of your way to elicit input from people in customer-facing jobs. Appoint a subcommittee to make the target market selection. The direct sales approach meets this expectation via a top-down approach to marketing, sales and delivery.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52