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SaaStr Podcast #361 with ServiceNow Chief Customer and Partner Officer Lara Caimi

SaaStr

How does Lara see the 4 phases of startup growth? And so really, that’s where I landed in this role of chief strategy officer, which I held for two and a half years and actually a week ago just got promoted to chief customer and partner officer. Harry Stebbings: Congratulations on the promotion.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. There was price, place, promotion, and product. Pace, valuations, anything?

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16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Use cases focus on marketing and sales teams leveraging the platform across the customer lifecycle to improve communication strategies, including: Removing customers from a promotional campaign if there is an open ticket. Target customers. Product overview.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Mitigate financial risk The primary function of a clawback clause is to protect an organization from financial losses that will impede its growth. This provision is particularly critical for companies that sell SaaS products. Once they cross that threshold, they earn 10% commission on any subsequent deals they close that quarter.