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9 Best Practices for Creating a High Converting Pricing Page (With Examples)

Hubspot

Your pricing page is one of the most important parts of your website. But I've seen enough badly designed pricing pages to know that some businesses simply don't know how to sell their offer. They either get confused on how much to charge, especially if they offer services, or don't know how to demonstrate value on the price page.

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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

At the time, companies would subscribe to a service and receive their stock photos on a CD-ROM. Looking at you Customer Service girl. The main problem is what’s called the picture superiority effect , where “concepts are much more likely to be remembered experientially if they are presented as pictures rather than as words.”

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

At the time, companies would subscribe to a service & receive their stock photos on a CD-ROM. Looking at you Customer Service girl. Considering that nearly 2 million Americans fall victim to online scams a year, and many scam sites lean heavily on low priced stock photography… the odds are not in your favor.

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Unriddled: "Alexa, Make a Donation," and More Tech News You Need

Hubspot

On Monday, it was revealed that Amazon Echo Users can now donate to 40 charities through Amazon Pay: a service, much like Apple Pay or Google Pay, that lets people use payment methods already associated stored in their Amazon accounts to purchase goods and services -- and now, to make donations. Source: Google.

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Ethical marketing in the age of hidden fees and deceptive pricing

Martech

The kind of business behavior we’re seeing — hidden fees and deceptive pricing — has gotten so bad that it’s become a national issue. President Joe Biden himself addressed it in the State of the Union : “Too many corporations raise prices to pad their profits, charging more and more for less and less.” In your inbox.

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It’s Not the Wild West: 12 Tactics to Make Your Price Negotiations Smooth and Successful

Salesforce

There’s no better feeling than closing a deal after a tough price negotiation. In this article, we’ll show you how to perfect that skill — complete with 12 price negotiation tactics used by reps across industries. What you’ll learn: What is price negotiation? Why are price negotiations important?

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Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

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