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The Beginner's Guide to Competitive Benchmarking

Hubspot

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. Competitors below you: It’s easy to look up for inspiration, but it can be just as beneficial to look below. 50% higher cost to manufacture.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

The assembly line. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e., The airplane.