The Beginner's Guide to Competitive Benchmarking
Hubspot
OCTOBER 18, 2021
One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. Competitors below you: It’s easy to look up for inspiration, but it can be just as beneficial to look below. 50% higher cost to manufacture.
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