Martech

SEPTEMBER 12, 2024

In large organizations, sometimes sales doesn’t know who marketing is marketing to, and marketing doesn’t know who sales really wants to sell to. ” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” ” A unified view of B2B buying and selling.

Assembly Line 120

Assembly Line Contract B2C GTM 120

Partners in Excellence

AUGUST 7, 2024

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation.

Trust 139

Trust Assembly Line Manufacturing GTM 139

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Scott Barker: [00:18:00] How did you think about defining your ICP?

GTM 72

GTM X-functional Start-ups Campaign 72

Partners in Excellence

AUGUST 8, 2024

Continuing my series on applying Lean/Agile principles to our GTM strategies, I want to move on to the ideal of “Continuous Improvement.” ” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?”

Assembly Line 139

Assembly Line GTM Manufacturing Engineering 139

Partners in Excellence

JULY 11, 2024

But in many ways, this limits our thinking about our overall GTM strategies. When we sell physical products, they are usually offered in some form of outright purchase. ” Let’s imagine we sell manufacturing equipment. We can create new and different offerings, and sell them to our customers.

Assembly Line 138

Assembly Line Manufacturing GTM CRM 138

Partners in Excellence

MAY 23, 2024

Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. And assembly line process started to emerge.

Assembly Line 77

Assembly Line GTM Minimum Viable Product Non-Profits 77

G2

NOVEMBER 20, 2023

You may observe a shrinking market in your hometown , but that doesn’t mean opportunities to sell outside local boundaries don’t exist. People work at car dealerships, some are involved in manufacturing spare parts or working along the assembly line. People in the car industry work in making, selling, designing, and engineering.

Manufacturing 52

Manufacturing E-commerce Transportation Electricity 52