Remove B2B Remove Contract Remove Promote Remove Tradeshows
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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Showing an ROI for a tradeshow event should include all the possible activities that contributed. For example, your data may tell you that the best time to message a customer who is up for a support contract renewal is 60 days before expiration. What is the potential value of sales to these customers? Content distribution.

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Top 2 Takeaways from MozCon Virtual 2020

Heinz Marketing

How to Promote your Content Like a Boss. The ‘publish and pray’ approach doesn’t work; you must put more time & effort into promotion by reducing the amount of time & effort you put into content creation. Spend 80% of your time promoting, and only 20% creating. presented by Brian Dean of Backlinko.

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Virtual events: The ultimate marketers’ guide

Martech

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Compelling and successfully promoted sessions are the typical drivers of attendance. Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal?

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Create a 2-Page Contract and Get Mutual Commitment [TEMPLATE PROVIDED]. It also helps create “micro promotions” which are useful for motivating people, especially those who are early in their careers. The problem with this older B2B approach is that lacks predictability, and it is hard to measure where things go wrong.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Field Sales. Video Reviews.