Why you’re not getting credit for your marketing efforts — and how AI can help
Martech
SEPTEMBER 25, 2023
Showing an ROI for a tradeshow event should include all the possible activities that contributed. For example, your data may tell you that the best time to message a customer who is up for a support contract renewal is 60 days before expiration. What is the potential value of sales to these customers? Content distribution.
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