24 questions to ask ABM vendors before signing the contract
Martech
JULY 29, 2022
Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. Account-based marketing addresses changes in B2B buyer behavior. What it is. Why it’s hot.
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