Account Based Selling: The Easy Guide for Beginners
Veloxy
NOVEMBER 15, 2022
It is a strategy that sees businesses, or ‘accounts’, as one entity rather than focusing on individual contacts within the company. Selling B2C or exclusively to small businesses is unviable due to the amount of time demanded by each account. Identify your Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL).
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