Remove B2C Remove Cross-sell Remove Sales Support Remove Up-sell
article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Cross-selling : Offering customers related or complementary products.

B2B 128
article thumbnail

Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Pipeline velocity is a comprehensive metric that monitors four primary sales factors. Let’s look at the elements that make up the sales velocity definition. Number of opportunities Sales velocity opportunities do not equal the total number of leads. Sales velocity can also measure the performance of teams and individuals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. Will you still need sales support for some enterprise accounts? With freemium, it’s relevant only if a company bumps up against a freemium limit and must upgrade to premium or migrate to another product. Cross-sells.

Customers 119
article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. Every industry needs sales so the education you receive working in this role can be immense. The expectation is that we can “do it all.”

Sales 130
article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Distribution: Through what mediums will you sell the product or service? These people make up what is called the "buying center." First up is the attract phase. There are generally four go-to-market sales strategies — each one catering to a different product and business model.

article thumbnail

A guide to sales workflow process to increase your profit

PandaDoc

Many that work in sales choose the field because of the flexibility and edge-of-your-seat experience that implementing a sales strategy involves. Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. What is a sales workflow? Wondering how to streamline the sales process ?

Process 52