B2C CTR Lead generation UX 
Hubspot
JUNE 26, 2018
Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Clickthrough rate (CTR) is the percentage of people that click on your CTAs. Clickthrough Rate (CTR). How did your CTR compare to your open rate? Email Marketing Stats for B2C.
Hubspot
MARCH 10, 2016
5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. 15) Clickthrough Rate (CTR).
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