B2B Websites: 10 Best Practices for UX and Design
ConversionXL
JUNE 16, 2019
This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). A few UX features can help you achieve this, but use them properly. That’s an important distinction.
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