ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. Niche targeting. So what changes?

B2B 130

B2B B2C Retail X-functional 130

Hubspot

AUGUST 17, 2020

Growing up for me, becoming an influencer wasn't a job someone could aspire to be. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. They only need an engaged following.". The point here is that more followers don't always equal more sales.

Niche 101

Niche X-functional Referrals Gaming 101

Heinz Marketing

MARCH 11, 2019

Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We We’ve got a lot more coming up here, and we’ll be taking Sales Pipeline Radio on the road and broadcasting live for many of them over the course of the next couple weeks and months.

Pipeline 62

Pipeline B2B Sales X-functional 62

ConversionXL

MARCH 21, 2017

In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. Of course word-of-mouth from your friends matters, but I’d wager there are some trusted influencers that you follow as well. They have 1M+ followers and drive 2% - 5% engagement per post. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

Heinz Marketing

FEBRUARY 5, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Next we had Mike Weinberg , incredible writer, speaker, author, followed by Conrad Bayer , CEO & Founder of Tellwise. It’s been written up. Insert company name X did Y. I don’t know.

Pipeline 50

Pipeline B2B Sales Pitch 50

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

X-functional 73

X-functional Sell Networking Follow-up 73