ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up. Your competitor has feature X, you need feature X. A lot of companies seem to think that. They’re working on incremental improvements instead of differentiation. “We

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

PandaDoc

MARCH 7, 2023

Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. Sales workflows provide flexible and adaptable roadmaps that can be continually improved to keep up with evolving consumer needs and preferences.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

MARCH 21, 2017

In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. Of course word-of-mouth from your friends matters, but I’d wager there are some trusted influencers that you follow as well. They have 1M+ followers and drive 2% - 5% engagement per post. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

Heinz Marketing

JANUARY 9, 2018

To do this, the teams came up with a theory – “there seem to be endless stories today about what millennials are doing wrong,” but most, if not all, of these stories come through a B2C lens. Influencers played an important role in the promotion of the final research report as well as the following webinar. Influencer Outreach.

B2B 62

B2B Objectives and Key Results B2C Promote 62

Sales Hacker

AUGUST 30, 2018

Following a short conversation, you may learn that they go up the mountain a couple of times a year and that they hate putting on chains. CR(t) —The conversion rate as a function of time to get to a single SQL. the following stand out as true inbounds: {Signup] for a trial. Sign-up] for a webinar and social events.

Prospecting 47

Prospecting SQL GTM X-functional 47

Heinz Marketing

APRIL 11, 2022

There’s a lot of kind of learning from the ground up from people who’ve who are more crypto native and I think it’ll be really interesting to see the blending of the two. I mean, even awareness about some of those very functional things need to kind of be surfaced. It’s totally different.

Pipeline 105

Pipeline B2B Go To Market Sales 105

Hubspot

DECEMBER 22, 2011

And if you've ever purchased a book from Amazon, you were likely greeted with a follow-up email offering other book suggestions based on the subject matter of your recent purchase. The next wave of inbound marketing genius is personalization, and it's not just applicable to B2C-centric companies like Amazon and Netflix.

X-functional 60

X-functional Campaign Pitch B2C 60

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Pay them upfront so they don’t try to say X to get the money. Don’t do what your clients want, don’t follow trends (like big banners). They ended up with 70/30 in favor of positive results.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Heinz Marketing

MARCH 11, 2019

Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We We’ve got a lot more coming up here, and we’ll be taking Sales Pipeline Radio on the road and broadcasting live for many of them over the course of the next couple weeks and months.

Pipeline 62

Pipeline B2B Sales X-functional 62

SaaStr

OCTOBER 30, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings: We are back for another week in the world of SaaStr with me, Harry Stebbings, and following from our episode with Ryan at Okta, I wanted to dive deeper into the mechanics of SaaS marketing today.

A/B testing 74

A/B testing X-functional Launch Start-ups 74

Hubspot

FEBRUARY 24, 2012

Punch cards, points, rewards programs -- customer loyalty seems like a game only B2C marketers can play in. On a scale of 0-10, customers respond to the question "How likely is it that you would recommend [Company X] to a friend or colleague?" If you have current customers who are inactive, wake them up!

B2B 62

B2B Customers Education X-functional 62

Salesforce

JANUARY 31, 2024

As an illustration, I used to sell appointment-scheduling software — a single-function solution for easier meeting set-up. Hardware like laptops, televisions, and gaming systems can be sold both B2B and B2C to fulfill various needs. Many tech tools are multi-feature these days, however.

Networking 59

Networking B2C Cross-sell Negotiate 59

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. And so, yeah, I guess over the last 10 years I’ve worked my way up and around.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

Heinz Marketing

FEBRUARY 5, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Next we had Mike Weinberg , incredible writer, speaker, author, followed by Conrad Bayer , CEO & Founder of Tellwise. It’s been written up. Insert company name X did Y. I don’t know.

Pipeline 50

Pipeline B2B Sales Pitch 50

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

X-functional 72

X-functional Sell Networking Follow-up 72

Hubspot

MARCH 10, 2016

5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. So, “bottoms up,” I suppose. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. For example, Google and Oracle are primarily B2B companies.

Networking 78

Networking Non-Profits Engineering Follow-up 78