3 common B2B SEO mistakes sabotaging cost per lead
Search Engine Land
MAY 28, 2024
you’re unlikely to significantly control or bring down the ROI over the long-term (as CPCs continued to get bid up by your competitors). Thus, your potential ROI and profit margins decreases over the long term, too. It’s just that low-priced, transactional sales or impulse buys are easy to generate “click + convert” B2C sales.
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