Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. More for your eardrums The GTM Podcast – subscribe on Apple , Spotify , YouTube or wherever you listen. We just wrapped up our annual GTMfund retreat in San Diego.

GTM 114

GTM X-functional Pipeline Construction 114

ConversionXL

AUGUST 27, 2019

Confusing GTM and Segment. There is some overlap between Google Tag Manager (GTM) and Segment. GTM, as its name accurately puts it, is a tag manager. GTM also lacks a translation (transformation) layer for your data. Further, Segment works on the client-side and server-side , while GTM works only on the client-side.

GTM 124

GTM X-functional CRM Technology 124

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. CR(t) —The conversion rate as a function of time to get to a single SQL. B2C statistics indicate a sharp drop-off in response rate beyond two minutes. Prospecting is about having a conversation with a client.

Prospecting 62

Prospecting SQL GTM X-functional 62

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. Leading a large, remote-first team.

GTM 105

GTM Gambling B2B E-commerce 105

Sales Hacker

JANUARY 21, 2025

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Highlights: 06:07 – 3 lessons from B2C to that B2B marketing needs to learn. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 52

GTM X-functional B2C B2B 52