Martech

SEPTEMBER 26, 2022

A recent study suggested that consumers are attracted to metaverse experiences addressing key interests like music and travel, and they’re less interested in products when they go virtual. The Immersive games and other experiences are aimed at discovery of the Walmart brand and their products at the top of the marketing funnel.

Launch 97

Launch Electricity Strategic partnership Gaming 97

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. Many retailers are launching RMNs, and not just big national chains. Why we care.

Retail 85

Retail Networking Strategic partnership Campaign 85

Salesforce

JUNE 15, 2022

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. Explore Summer ’22 product updates and new features, most of which are free. Here’s a look at the new features and how they’ll help you.

Launch 98

Launch Strategic partnership Healthcare B2C 98

SaaStr

DECEMBER 5, 2019

But what happens when these different sized businesses unite forces in strategic partnerships? In this session, Managing Director & Co-Head of Workday Ventures, Leighanne Levensaler will dispel the myths of partnering with large companies and reveal the 10 things that aren’t obvious with this kind of partnership. .”

Strategize 52

Strategize Strategic partnership Start-ups Up-sell 52