ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease.

Launch 96

Launch Product Non-Profits GTM 96

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. To make ecommerce work, a business needs to create a user experience on a given channel where customers can easily search for and buy products. Promotions are highly visible.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. How do most visitors feel about video?

Conversion 90

Conversion A/B testing Engineering Campaign 90

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. But what sets this board apart from GE''s Instagram photos is how the company uses Pinterest’s user experience to its advantage. What other companies use awesome visuals in their marketing?

B2B 77

B2B Electricity Education B2C 77