article thumbnail

Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch 118
article thumbnail

Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy.

Retail 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

But what happens when these different sized businesses unite forces in strategic partnerships? In this session, Managing Director & Co-Head of Workday Ventures, Leighanne Levensaler will dispel the myths of partnering with large companies and reveal the 10 things that aren’t obvious with this kind of partnership.

article thumbnail

Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You

Salesforce

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. Then, they can make recommendations for a new credit card based on applicable promotions and the client’s financial needs. Seamless Commerce.

Launch 98