Martech

SEPTEMBER 26, 2022

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech.

Launch 95

Launch Electricity Strategic partnership Retail 95

Martech

JULY 18, 2023

Many retailers are launching RMNs, and not just big national chains. RMN referrals were up 70% year-over-year during the latest summer Prime Day promotions. The ability to connect in-network ads to store sales has resulted in, on average, a nearly 30% increase in return on ad spend (ROAS) for advertisers, according to the company.

Retail 83

Retail Networking Strategic partnership Campaign 83

Salesforce

JUNE 15, 2022

Google Ads Our expanded strategic partnership with Google with new integration automates first-party data interoperability between Salesforce Customer Data Platform (CDP) and Google Ads. Then, they can make recommendations for a new credit card based on applicable promotions and the client’s financial needs. Seamless Commerce.

Launch 98

Launch Strategic partnership Healthcare B2C 98

SaaStr

DECEMBER 5, 2019

But what happens when these different sized businesses unite forces in strategic partnerships? In this session, Managing Director & Co-Head of Workday Ventures, Leighanne Levensaler will dispel the myths of partnering with large companies and reveal the 10 things that aren’t obvious with this kind of partnership.

Strategize 52

Strategize Strategic partnership Start-ups Up-sell 52