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This day in search marketing history: January 25

Search Engine Land

Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked about how we feel about Googlebombs, and we have talked about them in the past.

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. You get my point. That’s an important distinction.

B2B 120
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Sales Pipeline Radio, Episode 140: Q&A with Jeffrey Gitomer @gitomer

Heinz Marketing

It’s hard to believe it’s been about three years ago already that we started Sales Pipeline Radio. And attitude and beliefs are some of the fundamentals in that process. Very few sales courses teach you about self-confidence. Half the price. By Matt Heinz, President of Heinz Marketing. Find the pain.