Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 82

Trust Objectives and Key Results Engineering Negotiate 82

Hubspot

NOVEMBER 13, 2017

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). 6) California Milk Processor Board: Got Milk? Thanks to the California Milk Processor Board's "Got Milk?"

Campaign 78

Campaign Gambling Cross-sell Follow-up 78

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At At the time, Reebok was selling more shoes than Nike ). California Milk Processor Board: Got Milk? Thanks to the California Milk Processor Board's "Got Milk?"

Gambling 101

Gambling Campaign Sports Gaming 101

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? February 8, 2015.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

SaaStr

JULY 11, 2019

Jason Lemkin: That’s what drove these last four months as you’re crossing the million in revenue. That was the, was more market pull. Like we had no marketing, like no marketing initiatives four years in a row. Why will the partners sell you? Like at this time I was doing all the selling.

Launch 105

Launch Technology Technology Up-sell 105