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Confused By New Data Privacy Laws? Start Here

Salesforce

Over the past few years, the California Privacy Rights Act (CPRA) and other new laws have changed how businesses can use data to personalize interactions with consumers. If your legal counsel determines that any activities qualify as sharing or selling data, work with internal stakeholders to implement opt outs, including GPCs.

Legal 96
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Black Friday sales up nearly 12% from 2021

Search Engine Land

Shopify announced a record-setting Black Friday with sales of $3.36* billion from the start of Black Friday in New Zealand through the end of Black Friday in California. Peak sales per minute: $3.5 USD or $105.10 Peak sales per minute: $3.5 USD or $105.10

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4 tips for navigating sensitive customer data

Martech

This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Customers 132
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2019 Top Sales Challenges. Solved!

Heavy Hitter

    How do I cross-sell products?      How do I help my coaches sell my solution to their organization?    What are the best team selling practices?       What selling style should I use?   

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How to Start Email Marketing Agency: A Success Guide

Lead Fuze

Rules around transferability of ownership: Cover what happens if a member wants to leave or sell their part in the future. And if any subscriber is from California, CCPA applies. CCPA: Give California consumers control over their personal information. Make sure you obtain explicit consent before collecting personal information.

Legal 52
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The Google anti-trust trial: A deep dive into the details

Martech

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. When Google’s lawyer cross-examined Dijk, he was asked why he called a question “stupid and condescending” during his deposition.

Trust 79
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This day in search marketing history: March 5

Search Engine Land

Google selling Zagat to restaurant recommendations site The Infatuation 2018: Google no longer needed Zagat. Official: Google Compare For Auto Insurance Launches 2015: Rolling out in California to start, Google was getting into the car insurance business with lead generation. What’s The Most Searched Thing On Google?