Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Technology 121

Technology Technology Government Legal 121

Salesforce

MARCH 7, 2024

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts. Retain loyal customers?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Cience

OCTOBER 6, 2020

Technographic Data – Includes analysis of web-based technology and apps installed, usually those on a website. This one is a must if your sales depend on the lead’s existing tech stack (like integrations or competitors), or if you are a software-managed services provider. Read the case study.

B2B 105

B2B Lead generation Contact CRM 105

Salesforce

MAY 13, 2024

Do you have a killer idea that you think would be perfect for launching a small business? But in the real world, launching a small business can be a bit more challenging. If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money. Here are 10 steps that will get you on your way: 1.

Legal 52

Legal Government Launch Finance 52

Martech

JANUARY 31, 2023

“Creating and delivering a great customer experience starts with the ability to identify your customers at all touch points,” said Amy Nelson, Big Lots’ vice president of customer relationship management, loyalty and analytics, at The MarTech Conference. Register for The MarTech Conference here.

Customer Relationship Management 71

Customer Relationship Management Retail Technology Technology 71

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Businesses can use ActiveCampaign to orchestrate personalized automations across their technology stack for omnichannel engagement. Target customers.

E-commerce 117

E-commerce B2C Manufacturing CRM 117