Salesforce

MARCH 7, 2024

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts. Boost engagement?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Salesforce

MAY 13, 2024

Do you have a killer idea that you think would be perfect for launching a small business? But in the real world, launching a small business can be a bit more challenging. If you’re skilled in a certain trade — say, bookkeeping — you can launch a business with almost no money. Here are 10 steps that will get you on your way: 1.

Legal 52

Legal Government Launch Finance 52

Sales Hacker

OCTOBER 7, 2021

She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. After teaching high school English in Chicago, I joined an early stage EdTech startup and launched my career in sales 8 years ago. What is one a-ha moment you’ve had in your sales career?

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Martech

FEBRUARY 25, 2022

Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Headquarted in Atlanta, Mailchimp has additional offices in Brooklyn, Oakland, California, Santa Monica, California and Vancouver, Canada. Target customers.

E-commerce 117

E-commerce B2C Manufacturing CRM 117