Salesforce

MARCH 13, 2025

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Back to top ) Grow your opportunities with TAM insights Once you know the TAM for any given product, you can better understand your current market position and identify areas for growth.

Minimum Viable Product

Hubspot

JANUARY 17, 2014

2) California Milk Processor Board''s "Got Milk?" In the 1990s, the California Milk Processor Board saw that less and less people were drinking milk each year. So, they decided to hire the advertising agency Goodby, Silverstein and Partners to help solve this problem through a marketing campaign. commercial or ad.

Campaign

Hubspot

FEBRUARY 4, 2013

Differentiate Yourself Within a Super-Niche Market. In order to keep things steady during your slower months, consider focusing on a niche market with whom your products or services could be a huge benefit. What other tips do you have for seasonal marketers? Share your advice in the comments!

Niche

Hubspot

MAY 23, 2018

But in the 1990s, competitive vodka brands such as Grey Goose and Ketel One came onto the market with a more premium-priced product. Absolut, like Levi’s, had stuck to its price point and dropped to a midtier status, losing market share to the new entrants. What had the company stood for then, and what was its origin story?

Gambling