Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns.

Campaign 100

Campaign Click Through Rate CTR Non-Profits 100

Search Engine Land

MARCH 1, 2023

They can be skippable or non-skippable and are typically 15-30 seconds long. Measuring impressions can give you an idea of the reach of your video game ad campaign. Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions.

Gaming 93

Gaming CTR Click Through Rate Non-Profits 93

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

SEPTEMBER 20, 2021

Done right, YouTube ads are a profitable endeavor. But you can also accumulate significant exposure and revenue through an organic YouTube strategy. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Programmatic advertising gives you all those good, actionable insights into campaign performance. Retail profit margins tend to be slim — in the 3% to 4% range.

Retail 106

Retail CTR Networking Campaign 106

Hubspot

OCTOBER 10, 2011

Since we all have limited bandwidth, it’s a good idea to narrow down the field to a short list of key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. The CTR of the display URLs in the ad group. 2: Click-Through Rate.

Campaign 58

Campaign Click Through Rate CTR Non-Profits 58

Hubspot

MAY 25, 2017

Research from IBM company Silverpop's 2015 Email Marketing Benchmark Study found that transactional emails enjoy an average open rate of about 45%, compared to just 20.8% for non-transactional emails. And that is the reason why personalized campaigns help improve click-through rates by around 14% and conversions by 10%.

Click Through Rate 76

Click Through Rate Cross-sell Non-Profits CTR 76