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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to the research. billion in lost ad revenue.

Retail 129
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This day in search marketing history: March 25

Search Engine Land

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. 2008: Was government intervention the secret hope of Yahoo management?

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Marketing on Threads: What you need to know

Martech

Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. The European Commission is expected to provide more details but not until September. How will Threads track its users? Here’s everything you need to know… What is Threads?

Launch 98
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This day in search marketing history: January 10

Search Engine Land

2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy. Google PageSpeed Insights now uses real data from Chrome browser users. 2012: the Iranian government was looking to form a “national internet” under state control.

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This day in search marketing history: February 16

Search Engine Land

Google to transition to parallel tracking for Video ads by April 30 2021: Parallel tracking for Search campaigns took effect in 2018. Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement 2020: This was how to see who counted toward the new 50% certification rule and what to do about it.

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How to Build a User Research Culture

ConversionXL

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Yet the justification for user research extends beyond anecdotal evidence from industry leaders.

UX 111
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Threads FAQ: Everything marketers need to know

Search Engine Land

Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. The European Commission is expected to provide more details but not until September. How will Threads track its users? Is Threads the best alternative for advertisers?

Launch 98