Hubspot

OCTOBER 5, 2017

Discovery call: The first contact a sales rep makes with a prospect with the aim to qualify them as a lead for the next step in the sales cycle. Cold calling: Unsolicited calls to sell a product or service. Social spamming: Unsolicited social media messages to sell a product or service. Goal: Schedule next meeting.

Technique 101

Technique Prospecting Objectives and Key Results Cold Call 101

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Customers are educating themselves before contacting company salespeople. That means offering access to information about products and services online is essential in this environment.

Objectives and Key Results 142

Objectives and Key Results Networking Presentation Entertainment 142

Hubspot

APRIL 1, 2019

What if the campaigns you're working on this month were still generating leads for you six months later? The content you're creating now shouldn't only consider your current campaigns and goals; it should also be optimized to generate leads months and years into the future. That's a pretty nice spot to be in, don't you think?

Lead generation 78

Lead generation Engineering Promote Real Estate 78