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Google expands Vehicle Listing Ads to new markets

Search Engine Land

Here, they can take further actions such as contacting the dealer, filling out a lead form, and more, prior to visiting the dealership. VLA support both new and used vehicle inventory from dealers, retailers, aggregators or original equipment manufacturers (OEMs). First spotted. Eligibility. Individuals. Auto brokers.

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9 call analytics platforms for marketing teams to consider

Martech

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Target customers.