Campaign Cross-sell Strategic partnership 
ConversionXL
JUNE 16, 2022
A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.
Martech
JUNE 9, 2025
In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support.
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Sales Hacker
MARCH 8, 2024
By partnering with another SaaS company, you can identify opportunities for cross-selling (selling a complementary product to your partner’s customers), or co-selling (teaming up with a partner’s sales team to convert your prospects). Sales tactics like cold calls often have a low conversion rate.
RingDNA
MARCH 26, 2025
If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. For example, say you sell commercial property insurance. SDRs & Sales Reps: LinkedIn is the perfect playground for social selling. Forget cold calling as your only tool.
Sales Hacker
OCTOBER 30, 2018
Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.
InsightSquared
JUNE 8, 2021
BOSTON — JUNE 8, 2021 — InsightSquared , a leader in revenue intelligence and forecasting, and RingLead , a leader in data orchestration and RevOps automation, today announced a strategic partnership providing customers a unified, accurate view into every prospect and customer, their activity and their influence—throughout the buyer’s journey.
The 5% Institute
JULY 7, 2023
Tailor your messaging to each platform, engage with your audience, and leverage analytics to optimize your campaigns. Developing Strategic Partnerships Collaborating with strategic partners can expand your reach and drive sales. Explore opportunities for joint promotions, co-marketing campaigns, or cross-selling.
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