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The Straightforward Guide to the Google Display Network

Hubspot

Ultimately, you don’t need a fat wallet to set up a campaign through Google Display -- you just need to choose the right targeting factors for your marketing goal. Because you're targeting users that may not be familiar with your brand at all. The standard CTR for this network is still under 0.5%. Select the right devices.

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Should You Optimize for Micro-Conversions?

ConversionXL

The hope, then, is that you’ll eventually make that macro-conversion and become a paying user of the product. I’ve already explained macro-conversions in passing, but to define more thoroughly: Macro-conversion are the main conversion goal of your website – the goal action that is most closely tied to revenue. Macro-Conversions.

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What is quality score and how to use it in PPC

Search Engine Land

We will dive into each quality score factor and explore how they impact your overall campaign and account success. Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads.

CTR 91
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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Think of a technical SEO audit as a website health check.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Ads are a natural part of the experience. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Rather than disrupting the user experience , they fit seamlessly with it. The campaign resulted in over 63 million impressions , 22.5

Customers 102
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Customers 136
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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Technical SEO : Ensuring that sites load well, are correctly parsed by search engines, and provide a good user experience. The main jobs of an SEO, based on quotes from Eric Enge. A fake campaign interface that I set up for this article showcasing various budget suggestions once I specified that I only want to pay $0.10