ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. This segment is ideal for conversion-focused campaigns, driving engagement, and facilitating purchases.

Objectives and Key Results 111

Objectives and Key Results Campaign Finance Real Estate 111

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. Promotes the company’s value proposition of saving money. And why do businesses promote themselves online? However, not everyone felt that any presence of commercial promotion online would count as spam.

Engineering 125

Engineering Niche Promote Up-sell 125

ConversionXL

JULY 28, 2020

Other ways to increase trust with nudges are: Establishing third-party security guarantees; Fast shipping; An error-free UX; No extra costs at checkout; No hidden defaults (like newsletter subscriptions.). Drive segmented email campaigns. Optimize your Facebook campaigns. You can also reuse your nudge data in other channels.

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. When something reaches publication, press releases focus on promotion, not accuracy. When we showed larger images, there were fewer products on the page, which lowered CTR.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Hubspot

JUNE 19, 2014

CTR: Clickthrough Rate. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. CX: Customer Experience (See UX). NPS: Net Promoter Score. UX: User Experience. Learn more about how to make CTAs effective.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Hubspot

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Like everything else in marketing, start with your buyer persona , understand what they want, and tailor your email campaign to your audience’s needs. Establish Your Goals.

Real Estate 101

Real Estate A/B testing CTR B2C 101